Released on = May 26, 2006, 11:57 am

Press Release Author = Beth Philley / ThinYourWay.com

Industry = Management

Press Release Summary = ThinYourWay.com has found a unique way to reward customer
loyalty while building revenue through affiliate marketing.

Press Release Body = ThinYourWay.com has found a unique way to reward customer
loyalty while building revenue through affiliate marketing. Two of the basic
principles on which ThinYourWay was founded are that clients should be rewarded for
their loyalty and that clients should be extrinsically as well as intrinsically
motivated to achieve their weight loss goals. While many traditional weight loss
programs help with intrinsic motivation, there are very few that offer rewards to
customers for losing the weight. Most programs simply take the money and run,
leaving clients heavier than ever before, except in their wallets.

CEO Beth Philley had a different idea. From her own experience, she knew that an
overweight person often chooses a food reward for reaching a weight-loss goal, which
can sidetrack him/her from longer term success. To prevent this, she decided to
provide gift certificates to clients who, after reaching a certain spending plateau
with the company, also achieved a short-term weight loss goal. In pursuing this
idea, Ms. Philley stumbled onto the idea of affiliate marketing.

With links to various online retailers on the site, ThinYourWay.com pushes clients
to the retailer sites, and when the clients make a purchase, Ms. Philley earns a
percentage of the sale. By purchasing the gift certificates through the affiliate
links, Ms. Philley also effectively reduces the cost of the gift certificate. The
client benefits by receiving a motivational incentive, ThinYourWay.com benefits by
attracting clients with an innovative reward program, and the retailer benefits by
increasing site traffic.

Ms. Philley is CEO of ThinYourWay.com, a weight loss motivational site, and of
ProBizAssoc.com, a business support solutions provider. She resides in Canton, Ohio
and has recently lost 40 pounds.


Web Site = http://ThinYourWay.com

Contact Details = Beth Philley
124 Manor Ave SW
Canton, OH 44710
(330) 705-0938
bphilley@probizassoc.com